What is WiFi marketing and why should look into it

Surely you know it but you didn't know its name. WiFi marketing consists of the strategic promotion of a business through the creation of a wireless internet network. In this article, we tell you everything you need to know about this powerful tool.

It is currently one of the most innovative ways to advertise, and it is already present in shopping malls, restaurants, hotels, and airports. WiFi marketing allows you to communicate directly with your target audience, get to know them, and retain them. Anyone near the point of access can use their mobile device to connect to your network and access the services or content that you have made available to them.

How does WiFi marketing work?

WiFi marketing is a type of proximity marketing also known as Social WiFi since it allows users to connect to the internet from your establishment using their social media accounts, quickly and without the need to type a lot or enter passwords. It's a great way to grow your database with contacts that you know are interested in your business. Plus, it's a great strategy for businesses like restaurants, which have a harder time collecting contacts.

 

6 advantages of WiFi Marketing

  1. Build customer loyalty
    Users are constantly looking for open WiFi networks they can connect to optimize their mobile data usage. By offering them free internet access in a secure environment and having them log in with their email or social media account, it makes it easier to run loyalty programs, which results in a higher rate of return visits.
  1. Know your audience.
    With WiFi Marketing it will be easier to get an idea of​​ the real profile of your client since you will obtain data such as their name, email, date of birth, and nationality. In addition, you will know the type of account they used to access the network: the most used are Facebook, Google, Twitter, Yahoo, and Linkedin.
  1. Enrich your database
    With this powerful tool, you will have an immediate return of updated and reliable information, essential for the analysis of behaviors and preferences, and the implementation of accurate marketing decisions.
  1. Save time and energy
    When customers are at your establishment and they want to connect to the WiFi, they usually have to approach you to ask you for the key. WiFi marketing makes it easier to access the Internet by eliminating the need of having to ask for the password and saves time and effort for both of you.
  1. Promote your products and services
    The moment your customers access your network, you will be able to offer them actions such as following you on your social networks or taking advantage of discounts. The system configuration enables the user to browse through your content again after a certain connection time.
  1. Get feedback in real-time
    This marketing solution will allow you to schedule alerts and survey your customers on the spot. For example, if your business is a hotel, you can immediately know if your guests are satisfied with your attention and anticipate any negative comments.

In short:

Wifi Marketing makes it easier for companies to collect contact information, grow their social media accounts, run loyalty programs and engage with their customers.


360-degree videos it's the newest trend in online video marketing

In 2017 360-Degree videos and virtual reality are gaining popularity among users, making them a tool for marketing that can be exploited in various fields, brands and agencies know this, so they already earmarked resources to develop content in these formats.

The markets of virtual reality (VR) and augmented reality (AR) is projected to be over $162 billion by 2020, according to the IDC.

Hence, this technology represents a new showcase for advertising and marketing since it can be applied from the personal branding, political marketing, digital marketing, and others.

We share with you some of the 360 ° videos that have been made in recent months:

 

Brands

Mercedes Benz invites users to take a ride on their SL on the Californian coastline.

 

Social Marketing

The brand of beer Belgian Stella Artois has joined water.org to launch the campaign "Buy a lady a drink" with the goal of awaring people on the problem of shortage of water in countries in way of development where mainly women and girls, have to make long trips just to get some of the vital fluid.

 

Fashion

The world of fashion is evolving, now the great designers opt for digital marketing strategies and social networks to show their new collections.

This video made by The Wall Street Journal cast a look in 360 of the New York Fashion Week Show.

 

Sports Marketing

The NFL joins this trend of 360 ° videos, starting this new series of videos called "NFL Immersed" providing fans with unprecedented access to their favorite players & teams.

 

Hotels Marketing

Atlantis The Palm Hotel, a luxurious Hotel located in Dubai has used this format to provide an immersive experience and showcase their beautiful arquitecture and amenities.

Other brands such as Mountain Dew, McDonalds, Vans, as well as institutions and media companies, bet on this new type of content. Is it the next generation in marketing?