What is WiFi marketing and why should look into it

Surely you know it but you didn't know its name. WiFi marketing consists of the strategic promotion of a business through the creation of a wireless internet network. In this article, we tell you everything you need to know about this powerful tool.

It is currently one of the most innovative ways to advertise, and it is already present in shopping malls, restaurants, hotels, and airports. WiFi marketing allows you to communicate directly with your target audience, get to know them, and retain them. Anyone near the point of access can use their mobile device to connect to your network and access the services or content that you have made available to them.

How does WiFi marketing work?

WiFi marketing is a type of proximity marketing also known as Social WiFi since it allows users to connect to the internet from your establishment using their social media accounts, quickly and without the need to type a lot or enter passwords. It's a great way to grow your database with contacts that you know are interested in your business. Plus, it's a great strategy for businesses like restaurants, which have a harder time collecting contacts.

 

6 advantages of WiFi Marketing

  1. Build customer loyalty
    Users are constantly looking for open WiFi networks they can connect to optimize their mobile data usage. By offering them free internet access in a secure environment and having them log in with their email or social media account, it makes it easier to run loyalty programs, which results in a higher rate of return visits.
  1. Know your audience.
    With WiFi Marketing it will be easier to get an idea of​​ the real profile of your client since you will obtain data such as their name, email, date of birth, and nationality. In addition, you will know the type of account they used to access the network: the most used are Facebook, Google, Twitter, Yahoo, and Linkedin.
  1. Enrich your database
    With this powerful tool, you will have an immediate return of updated and reliable information, essential for the analysis of behaviors and preferences, and the implementation of accurate marketing decisions.
  1. Save time and energy
    When customers are at your establishment and they want to connect to the WiFi, they usually have to approach you to ask you for the key. WiFi marketing makes it easier to access the Internet by eliminating the need of having to ask for the password and saves time and effort for both of you.
  1. Promote your products and services
    The moment your customers access your network, you will be able to offer them actions such as following you on your social networks or taking advantage of discounts. The system configuration enables the user to browse through your content again after a certain connection time.
  1. Get feedback in real-time
    This marketing solution will allow you to schedule alerts and survey your customers on the spot. For example, if your business is a hotel, you can immediately know if your guests are satisfied with your attention and anticipate any negative comments.

In short:

Wifi Marketing makes it easier for companies to collect contact information, grow their social media accounts, run loyalty programs and engage with their customers.


Here is why your business should start investing in Digital Marketing

Over the last decade the world of the Marketing has completely changed and it’s moving faster as the time passes by…new ways of advertising, new strategies, and new ideas are coming out. The advance in technology has gave businesses powerful tools they can use to help them grow, by reaching to their audience in a way that was never thought as something possible.

Here we present 5 reasons why your business should start investing in Digital Marketing:

1. You can position your business with a smaller investment.

Previously it was necessary to have a huge capital if your desire was to compete with large businesses, but now this has changed. There are so many ways to do digital marketing with little investment. By sending the right message, you can create brand awareness, get audience attention and increase visibility. If you are consistent in your approach, it will be easy for the audience to recognize and strengthen your brand.

2. Your advertisement will only be showed to the right audience.

Social platforms like Facebook allows you to create an advertising campaign that will only be displayed to a very specific group of people. This makes it a very effective way to advertise and you also won’t be wasting your money showing your advertisement to people that won’t be so interested in what you are offering.

3. You can meet the public opinion.

When you launch a campaign on social platforms, you are able interact with the people, receive their opinions and answer their questions in a way that was previously impossible.

4. You will improve your reputation on the internet.

If an advertising campaign is being successful,  it can lead your business to get a good reputation and corporate image. This can improve your ranking on the internet ahead of the competition, which will translate into receiving more traffic to your site and getting more conversions.

5. You can easily check the data and results.

With Google Analytics and the insights tools offered by most social platforms, you are able to check on your campaigns at any time. Unlike traditional marketing methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.

 

In addition to all of this, not investing in digital marketing can be detrimental to your business, because your competitors can take a great advantage of this and surpass you. Investment in Digital Marketing becomes almost a necessity for businesses these days.