Surely you know it but you didn’t know its name. WiFi marketing consists of the strategic promotion of a business through the creation of a wireless internet network. In this article, we tell you everything you need to know about this powerful tool.
It is currently one of the most innovative ways to advertise, and it is already present in shopping malls, restaurants, hotels, and airports. WiFi marketing allows you to communicate directly with your target audience, get to know them, and retain them. Anyone near the point of access can use their mobile device to connect to your network and access the services or content that you have made available to them.
How does WiFi marketing work?
WiFi marketing is a type of proximity marketing also known as Social WiFi since it allows users to connect to the internet from your establishment using their social media accounts, quickly and without the need to type a lot or enter passwords. It’s a great way to grow your database with contacts that you know are interested in your business. Plus, it’s a great strategy for businesses like restaurants, which have a harder time collecting contacts.
6 advantages of WiFi Marketing
- Build customer loyalty
Users are constantly looking for open WiFi networks they can connect to optimize their mobile data usage. By offering them free internet access in a secure environment and having them log in with their email or social media account, it makes it easier to run loyalty programs, which results in a higher rate of return visits.
- Know your audience.
With WiFi Marketing it will be easier to get an idea of the real profile of your client since you will obtain data such as their name, email, date of birth, and nationality. In addition, you will know the type of account they used to access the network: the most used are Facebook, Google, Twitter, Yahoo, and Linkedin.
- Enrich your database
With this powerful tool, you will have an immediate return of updated and reliable information, essential for the analysis of behaviors and preferences, and the implementation of accurate marketing decisions.
- Save time and energy
When customers are at your establishment and they want to connect to the WiFi, they usually have to approach you to ask you for the key. WiFi marketing makes it easier to access the Internet by eliminating the need of having to ask for the password and saves time and effort for both of you.
- Promote your products and services
The moment your customers access your network, you will be able to offer them actions such as following you on your social networks or taking advantage of discounts. The system configuration enables the user to browse through your content again after a certain connection time.
- Get feedback in real-time
This marketing solution will allow you to schedule alerts and survey your customers on the spot. For example, if your business is a hotel, you can immediately know if your guests are satisfied with your attention and anticipate any negative comments.
In short:
Wifi Marketing makes it easier for companies to collect contact information, grow their social media accounts, run loyalty programs and engage with their customers.